Gyft CEO Talks Fighting Fraud with Bitcoin at SXSW (March 17, 2015)
Gyft, a San Francisco-based mobile gift card company and subsidiary of First Data Corp., has announced plans to use bitcoin to enable gift card providers to issue more secure, consumer-friendly digital products, according to Gyft CEO Vinny Lingham, who spoke during the South by Southwest (SXSW) Conferences & Festivals this week in Austin, Texas.