Successful AI driven marketing strategies are inextricably linked to high quality data and efficient delivery thereof
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Fintech B2B Marketing Conference 2023: ChatGPT to join as live panellist
The conference, supported by FinTech Futures, will gather 150+ fintech marketers on 26 April in London.
Optimove acquires PowerInbox DynamicMail business
Optimove takes a step further in helping brands build an emotional relationship with their customers.
The finance industry’s dirty little secret: what the Net Promoter Score isn’t telling you
Your focus should be on consumer behaviour, not good intentions.
I’ve spent nothing on marketing!*
The efforts that yield the best results are the ones that are thought through and consistent.
Wipro takes minority stake in Harte Hanks
Wipro is acquiring a $9.9 million minority stake in omnichannel marketing services firm Harte Hanks.
Persado unveils Persado One; lands $30m credit facility from Silicon Valley Bank
Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion.
Marketing banking products with API: now a reality
Promoting financial products is a very challenging task. Konstantin Rabin, head of marketing at Kontomatik, suggests how a bank can improve its marketing efforts by leveraging API technologies. A financial services marketer needs to at least combine the benefits of the offer with a sense of security. Needless to say, the larger the offered benefits are, […]
White paper: How do you influence fintech buyers?
Too many vendors are marketing “blind”. What’s missing is quantitative data on how decision makers at financial institutions identify and select technology vendors. Understanding buyers’ influences is critical in helping develop marketing and communications programmes that ultimately help vendors to sell. B2B technology PR consultancy CCgroup partnered with MRops to interview senior decision makers from […]
