Successful AI driven marketing strategies are inextricably linked to high quality data and efficient delivery thereof
Is your data strategy up to the challenge? Learn how artificial intelligence can help you reinvent marketing ops.
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Is your data strategy up to the challenge? Learn how artificial intelligence can help you reinvent marketing ops.
The conference, supported by FinTech Futures, will gather 150+ fintech marketers on 26 April in London.
This free referral marketing guide explains how a brand can flourish by utilising customer-specific tactics.
Optimove takes a step further in helping brands build an emotional relationship with their customers.
Your focus should be on consumer behaviour, not good intentions.
The efforts that yield the best results are the ones that are thought through and consistent.
Wipro is acquiring a $9.9 million minority stake in omnichannel marketing services firm Harte Hanks.
Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion.
Promoting financial products is a very challenging task. Konstantin Rabin, head of marketing at Kontomatik, suggests how a bank can improve its marketing efforts by leveraging API technologies. A financial services marketer needs to at least combine the benefits of the offer with a sense of security. Needless to say, the larger the offered benefits are, […]
Too many vendors are marketing “blind”. What’s missing is quantitative data on how decision makers at financial institutions identify and select technology vendors. Understanding buyers’ influences is critical in helping develop marketing and communications programmes that ultimately help vendors to sell. B2B technology PR consultancy CCgroup partnered with MRops to interview senior decision makers from […]