Is Loyalty the New Currency?
Earning top-of-wallet privileges from consumers requires deeper thinking about the what, when, where, why and how of loyalty rewards. But the most important ingredient is simplicity.
loyalty points
Fill ’Er Up: Samsung Pay Is Now Good at ExxonMobil Stations
Samsung Pay took another stride this week, with ExxonMobil announcing that its customers can now use the mobile wallet at the pump to pay for gas. This expansion comes only months after Samsung launched a points-based rewards program for Samsung Pay.
