ABN Amro launches Snapchat
ABN AMRO is offering ‘webcare’ via Snapchat, the self-deleting message and picture service, which has 1 million Dutch users. Jeroen van de Ven, ABN AMRO Social Media Manager: ‘If a specific target audience opts for a new channel in such large numbers, we as a bank have to adapt, in an accessible way that fits […]