Card Design, Customer Experience Key to Reducing GPR Churn (March 6, 2013)
March 6, 2013 As GPR card providers seek to develop long-term cardholder relationships, a panel of industry experts at the Prepaid Expo USA in Orlando, Fla., discussed strategies of dealing with one of the prepaid industry’s biggest hurdles—reducing customer churn. The lifespan of a typical GPR card is a short one; cards distributed online average […]