Mobile


A winning mobile strategy

The mobile revolution is taking the financial services industry by storm. In less than five years it is predicted that the number of mobile phone owners using their device for banking purposes will double to over 1.75 billion. Banks cannot ignore the implications of what this means to their future business models. A mobile-first approach will be essential in leading the way.

Increasing customer engagement through mobile banking

Consumers in both developed and developing countries have embraced their mobile devices to check balances, make payments and conduct other financial activities. As a result, mobile banking has become a must-have offering for financial institutions. However, many are still working out how to go beyond the basics to add value for customers, increase engagement and maximise the return on the mobile channel investment.

Softcard Layoffs Follow Marketing Push (Jan. 12, 2015)

Shortly after Softcard unveiled Tappy, a puppet starring in a campaign to educate consumers about Softcard and mobile payments, the NFC-based mobile payment initiative backed by AT&T Mobility, Verizon Wireless and T-Mobile has laid off approximately 60 employees.

Biometrics – novel solution, or novelty?

One of the trends of 2014 was its delivery of technology that we had been promised for years but had fallen short until now. Siri, Cortana and Google Now all make good on the sci-fi staple of the voice-activated computer. Virtual reality has been attempted many times, but it seems that the Oculus Rift may have finally cracked it. And biometric authentication, while often included in devices but rarely used, is now commonly used by owners of new iPhones to unlock their devices thanks to Touch ID.

Fiserv: Millions of Consumers Want Mobile Bill Pay, Options (Dec. 15, 2014)

The growth in consumer popularity of mobile bill pay features continues unabated as 27 million U.S. households with access to the Internet are paying at least one bill from their phones, an increase of nearly 70 percent compared with 2013, according to The Seventh Annual Billing Household Survey from Fiserv.

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