Leading Credit-Building Platform Firstcard Unveils Rebrand and Expands Services to Immigrant and Underserved Credit Markets
PALO ALTO, Calif.–(BUSINESS WIRE)–#CreditBuilding—Firstcard, a leading credit-building platform, announces its expansion into new markets to help broader communities build credit. Initially focused on helping college students establish better credit, Firstcard now extends its services to immigrants, international students, expats, non-U.S. citizens, and individuals with low credit scores in the US. Alongside this market expansion, Firstcard today launches a new brand identity and website, reflecting its commitment to serving a broader market and its mission to democratize credit building for all.
As Firstcard continued to grow and engage with its college student users, it became evident that the need for accessible credit-building tools extended beyond college students, with strong demand from immigrants, international users, and individuals with low or bad credit scores. These underserved communities often face significant barriers in accessing credit cards and credit-building tools, which impedes their ability to establish and improve their credit scores and creates further financial barriers. Recognizing this broader need, Firstcard made a strategic decision to expand its market to help more people build credit.
At the core of Firstcard’s market expansion is the belief that credit building should be accessible to everyone. “We believe that building credit should not be difficult,” said Kenji Niwa, CEO of Firstcard. “Good credit is a crucial step toward achieving financial freedom for many. Firstcard aims to empower immigrants, international students, non-U.S. citizens, and individuals with low credit scores in the US to succeed in their financial future and pursue their American Dream.”
In conjunction with its market expansion, Firstcard is excited to launch its new brand identity and website. “Our new brand is designed to resonate with and reflect the characteristics and aspirations of Firstcard’s diverse community of members who are navigating the complexities of credit building and striving to achieve the American Dream,” said Ma Qing, Chief Marketing Officer at Firstcard. “The modern and bold design of the new brand captures the energy and ambition of the communities we serve.”
About Firstcard
Firstcard is a leading credit-building platform that helps everyone build credit, no matter who they are, where they are from, or their credit history. Firstcard is on a mission to democratize credit for all.
The unique features of the Firstcard® Secured Credit Builder Card include:
- Build credit faster
- No credit check or hard inquiry
- Accepts immigrants and internationals without an SSN
- Earn up to 4.25% APY with Firstcard+. *Not applicable for individuals without an SSN at the moment
- Get up to 15% Merchant Cashback at 29,000 partner merchants
- Get up to 10% Random Cashback on every qualified purchase
- Get 5% monthly cashback on 12 most-loved educational platforms for students such as ChatGPT, Chegg, Grammarly, Canva, Adobe, Headspace and more
- Monitor your credit score right in the app with Firstcard+
- Multilingual customer support is available in English, Spanish, Chinese, Japanese, and Portuguese.
- No account minimum, no interest, and no overdraft fee.
Visit Firstcard.app to download the free app for iOS or Android.
Disclosures:
Firstcard is a financial technology company, not a bank. Banking services are provided by Regent Bank; Member FDIC. See firstcard.app/disclosure.
Contacts
Media Contact:
Ma Qing
Chief Marketing Officer
[email protected]
