Fruitful Launches High-Yield Cash Account & Cash Back Charge Card, Pairing Unparalleled Saving and Spend Management with One-on-One Financial Guidance in First-of-Its-Kind Membership
Fruitful Expands $98/month Membership with 5.00% APY1 Fruitful Cash Accounts with up to 2% Cash Back2 with a Linked Fruitful Card—All with No Account Fees, Credit Card Debt Risk, or Carryover Balances
NEW YORK–(BUSINESS WIRE)–Today, Fruitful, the financial membership helping Americans understand, organize, and optimize their finances, announced the launch of two innovative products: Fruitful Cash Accounts and Fruitful Card. These new offerings work in concert to upend traditional banking models and provide users with a seamless, transparent financial experience that maximizes earnings, rewards, and financial control, all with no fees, no credit card debt risk, and no carryover balances.
Fruitful Cash & Card are available as part of Fruitful’s $98/month membership that includes one-on-one expert financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with smarter, stress-free saving, spending, and investing.
“Fruitful is reimagining what financial wellness means for Americans, and the launch of Cash & Card is a significant step toward empowering our members to take full control of their financial present and future,” said Sam Lewis, CEO of Fruitful. “For too long, the financial services industry has embraced outdated banking and advisory models to muddle customers’ full financial picture and ultimately profit off of them. We’ve designed an entirely fresh approach to empower our members to get organized, earn more, and avoid fees and credit card debt while getting advice from their Fruitful Guide and taking action. Cash & Card means more financial progress and peace of mind for our members and a new model for the financial services industry.”
Historically, banks have partitioned checking, savings, and credit in ways that silo customers’ full financial picture, making it harder for them to track spending and manage money effectively. This model can lead to Americans becoming trapped in a cycle of overspending, surprise fees, debt, and confusion.
Fruitful is changing that by breaking down the barriers between these core financial functions and integrating one-on-one expert financial guidance. With Cash & Card, Fruitful has designed a transparent, user-friendly platform that gives members full control of their finances, enabling them to save, spend, and manage debt stress-free.
Fruitful Cash: Earnings of a Savings Account, Flexibility of a Checking Account
Fruitful Cash is a 5.00% Annual Percentage Yield1 deposit account that combines the high earnings of a savings account with the flexibility of a traditional checking account. Members earn interest on every dollar, whether they’re saving for the future or using the funds for day-to-day expenses. This allows members to make the most of their money without compromising on flexibility. And members can open multiple accounts to suit their unique needs and goals.
But the magic of Fruitful Cash is how it works in concert with Fruitful Card.
Fruitful Card: Spend Smarter, Stress-Free
Fruitful Card is a secured charge card that prevents members from spending more than what they have, so they are always in control. Unlike traditional credit cards, which rely on creditworthiness and often lead to debt accumulation, the Fruitful Card ensures members can’t spend beyond their available funds.
The spending limit is tied directly to the available balance in their Fruitful Cash account, which functions like a credit limit—without the need to load funds separately onto the card. This guarantees that members can enjoy the benefits of cashback rewards without the fear of racking up credit card debt or carrying a balance from month to month. It also enables members to better budget without reviewing every single transaction and toggling between accounts constantly.
Every purchase made with the Fruitful Card is reflected in the member’s available balance. Funds are set aside in the Cash account to cover each transaction, and the total balance can be paid off automatically in full each month, with no interest charges and carry-over balances.
And Fruitful operates with a unique business model that prioritizes members’ well-being. Instead of profiting from debt or excessive spending, Fruitful shares the revenue from interchange fees directly with members in the form of up to 2% cash back2 on every spending dollar made with Fruitful Card.
Fruitful Cash & Card are now available as part of a Fruitful membership, which is less than half the cost of a traditional advisory firm3. Membership includes:
- Ongoing, one-on-one financial guidance and support from a dedicated CERTIFIED FINANCIAL PLANNER™.
- Tailored investment portfolios with support at every step.
- No management, onboarding, or surprise fees.
About Fruitful
Fruitful is the financial membership helping Americans understand, organize, and optimize their finances. Fruitful provides one-on-one financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with stress-free saving, spending, and investing. Fruitful members get partnered with a supportive and judgment-free CERTIFIED FINANCIAL PLANNER™ who provides ongoing, actionable advice and easy-to-implement investment strategies to help them make the most of their money. Fruitful is less than half the cost of traditional advisory firms3, with no account fees or minimums to join, and includes 5.00% APY1 Cash Accounts, 0% management fee investing, and up to 2% cash back2 on all spending. Learn more at fruitful.com.
Disclosures
© Fruitful 2025 — All rights reserved. “Fruitful” refers to Fruitful, Inc. and its wholly-owned subsidiaries, Fruitful Financial, LLC and Fruitful Advisory, LLC, an SEC-registered investment adviser. Only members of Fruitful have access to products and services across the Fruitful affiliates and subsidiaries.
Fruitful is a financial technology company, not a bank. Fruitful Financial, LLC is a program administrator responsible for managing the Fruitful Cash Account.
Fruitful banking services provided by Emigrant Bank, Member FDIC. The Fruitful Card is issued by Emigrant Bank, pursuant to license by Mastercard International Incorporated.
To learn more about Fruitful Advisory, LLC please view its Form ADV Part 2 and Form CRS available at www.adviserinfo.sec.gov. Registration with the SEC does not imply any level of skill or training. All investing involves risk, including the risk of losing the money you invest. Investment products and services provided by Fruitful Advisory, LLC not Emigrant Bank, and are not FDIC Insured, Not Bank Guaranteed, and May Lose Value.
1 The Annual Percentage Yield (“APY”) is accurate as of February 5th, 2025. The interest rate and corresponding APY for savings and Fruitful Cash is variable and set at our discretion. Must have $0.01 in the Fruitful Cash Account to earn interest.
2 To be eligible for 2% cash back, Members must receive qualifying direct deposit to your Fruitful Cash Account. See full Fruitful Card Rewards Program Terms and Conditions.
3 Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2022, Figure 61. Distribution Of Typical Annual Retainer Fee.
Contacts
Media
Julie Halpin
jhalpin@fruitful.com
