FireLight® and RightBRIDGE® Annuity Wizard Integrate Providing Seamless Annuity Research to Application Sales Experiences
COLORADO SPRINGS, Colo.–(BUSINESS WIRE)–#AnnuityResearch–Insurance Technologies, LLC, a provider of sales and regulatory automation solutions for the life and annuities insurance industries, announced the integration of FireLight® and RightBRIDGE® Annuity Wizard from CapitalRock. This integration offers an enhanced suitable sales experience from research to application for advisors and their clients.
RightBRIDGE Annuity Wizard helps advisors determine which products are best suited to their client’s needs, objectives, and preferences. By integrating with FireLight, what was formerly a multi-step, manual process is now incredibly simple and straightforward. Within the RightBRIDGE Annuity Wizard, once an advisor has selected their product, they can flow directly into FireLight, where an application is created with client and product data prefilled into the application. Advisors can then quickly complete an in-good-order application with e-Signature and submit it directly to the carrier.
The first integration of the RightBRIDGE and FireLight workflow was implemented by Farmers Financial Solutions, LLC. in April 2021 and is now available to their advisors.
“Our goal was to remove as many barriers as possible and provide an easier and faster method for advisors to meet the regulation requirements, completing their research and moving right into the application process,” said John Mueting, President, Farmers Financial Solutions. “With this new integration, our advisors can go from RightBRIDGE to FireLight, creating a compliant and in-good-order business submission in minutes.”
“The RightBRIDGE Annuity Wizard provides Best Interest product validation or product selection for the client’s needs. Once the financial professional has selected and validated an annuity (and rider if applicable), the logical next step is to automatically pass this information on to FireLight,” said CapitalRock president John Hyde. “The RightBRIDGE – FireLight integration not only increases the speed at which new accounts can be opened, but it prevents duplicate data entry and costly errors.”
FireLight® e-Application, a sales component of the FireLight Sales Platform, is a multi-carrier, uniquely flexible electronic application, order entry sales solution that manages the application data collection and submission process, generating in-good-order business processing. With the RightBRIDGE integration, producers can efficiently match client information and investment needs to the right product type, generate the proposal, and be ready to quickly complete the compliant sale as soon as the client determines to buy.
“Insurance Technologies is always looking for ways to streamline compliance requirements for clients. RightBRIDGE and FireLight together will provide a repeatable and defensible process that is required for the heightened Best Interest requirements,” said Katherine Dease, Chief Product Officer, Insurance Technologies. “Leveraging these two best-in-class technologies, firms like Farmers Financial Solutions will be able to deliver a fail-proof straight-through-processing workflow with full audit history and e-Signature around the decision. This integration offers a step forward in efficiency for our industry that provides a seamless and powerful way to sell while ensuring compliance with regulations.”
About CapitalRock
CapitalRock, LLC provides rule-based product selection tools and needs-based customer analytics to the financial services industry. CapitalRock was founded in 2007 by a group of industry experts that have been building customer relationship and wealth management solutions for the financial services market for 30 years. RightBRIDGE, CapitalRock and Product Profiler are registered trademarks of CapitalRock, LLC. For more information, visit www.capitalrock.com.
About Farmers Financial Solutions
Farmers Financial Solutions (FFS) provides customer-centered, agent-driven products and services that enhance customer experience, improve retention and grow premium. FFS agents help customers with their holistic financial needs by providing a wide array of financial products and solutions designed to help build wealth, provide financial stability and accomplish their financial goals and dreams. To learn more about Farmers Financial Solutions, visit www.farmers.com/financial.
About Insurance Technologies
Insurance Technologies provides innovative sales and regulatory automation solutions to the insurance industry. Offering a suite of integrated sales solutions, from pre-sale functions to illustrations through e-application and e-delivery to post-sale services, Insurance Technologies provides carriers and distributors the sales capabilities and tools to create automated and cohesive sales experiences for their advisors and clients across the life and annuities insurance industries. The unique architecture and flexibility of its solutions deliver front and back-office configurability and usability to support multiple business strategies, encourage cross-channel growth and evolve with regulatory changes. For more information about Insurance Technologies, visit www.insurancetechnologies.com and follow the company on Twitter, LinkedIn and Facebook.
Contacts
Insurance Technologies Contact: Kristin Wills | [email protected] | 719.442.6400
Farmers Financial Solutions Contact: Zachary Schear | [email protected]
CapitalRock Contact: Connor Thomas | [email protected] | (804) 495-3644
