BioCatch and COMM Partner to Execute Award-Winning Account-Based Marketing Campaign, Achieving a Remarkable 63% Increase in Prospect Engagement
COMM named ABM agency of record for BioCatch
FRAMINGHAM, Mass.–(BUSINESS WIRE)–COMM (formerly CommCreative), a digital-first marketing agency, is proud to announce its designation as the agency of record for BioCatch, the behavioral biometric intelligence pioneer and leader in digital fraud detection and financial crime prevention. This partnership marks a pivotal moment, driving BioCatch’s customer acquisition efforts to new heights with a sophisticated Account-Based Experience (ABX) strategy powered by the 6sense platform, resulting in a notable 63% boost in engagement with major banks globally.
Before the collaboration, BioCatch faced challenges in reaching its target audience effectively, which led to unqualified leads and inefficient marketing efforts. Leveraging COMM’s expertise alongside the 6sense platform, BioCatch has adapted its marketing strategy. The focus on account intelligence, revenue marketing, market signals, and intent data has focused the identification of Ideal Customer Profiles (ICPs), enabling targeted, conversational communications and alignment with potential customers’ needs. This shift has not only enhanced targeting and messaging but also spurred an increase in engagement levels and active pipeline stages through a pilot campaign.
“Our partnership with COMM has propelled our marketing efforts to new heights, culminating in an increase in engagement with top-tier banks globally,” said Jonathan W. Daly, Chief Marketing Officer at BioCatch. “COMM is not just an agency; it’s our partner in pioneering customer-centric, global communications, branding, and educational campaigns. Its deep understanding of our business is evident in this strategic campaign that refined our targeting and messaging and also paved the way to drive customer development and community growth.”
Leveraging a comprehensive ABM marketing strategy, COMM has adeptly navigated both One-to-One and One-to-Few marketing approaches. The agency’s tailored campaigns and creation of compelling creative assets, customized for each target company, have ensured consistent engagement with key personas across target accounts. Furthermore, a solid framework for measurement and reporting has been established, clearly demonstrating the campaign’s significant influence in propelling accounts from initial awareness to advanced pipeline stages.
Joanna Bittle, Agency Partner at COMM, shared her enthusiasm about the ongoing partnership: “We’re committed to working alongside visionary leaders like Jonathan Daly and BioCatch, maximizing the impact of cutting-edge marketing technologies. Our continued collaboration aims to refine sales and marketing strategies, ensuring they are driven by precise, data-backed insights.”
The successful implementation of BioCatch’s ABX strategy, fueled by COMM’s strategic prowess and 6sense’s predictive analytics, showcases a forward-thinking approach to account-based marketing. Moving away from conventional tactics, this innovative approach leverages targeted, data-informed strategies to align sales and marketing efforts closely, significantly enhancing customer engagement and acquisition.
“Our partnership with COMM and the BioCatch campaign exemplify the value of ABM in driving targeted pipeline growth when enriched by predictive AI and intent scoring. 6sense is redefining the benchmarks for go-to-market strategies, as this campaign highlights the profound impact on targeted pipeline growth,” said Elliot Smith, 6sense Head of Partnerships.
To learn more about the agency, visit www.commcreative.com
About BioCatch:
BioCatch stands at the forefront of digital fraud detection, pioneering behavioral biometric intelligence grounded in advanced cognitive science and machine learning. BioCatch analyzes thousands of user interactions to support a digital banking environment where identity, trust, and ease coexist. Today, more than 30 of the world’s largest 100 banks and more than 180 of the biggest 500 rely on BioCatch Connect™ to combat fraud, facilitate digital transformation, and grow customer relationships. BioCatch’s Client Innovation Board, an industry-led initiative featuring American Express, Barclays, Citi Ventures, HSBC, and National Australia Bank, collaborates to pioneer creative and innovative ways to leverage customer relationships for fraud prevention. With more than a decade of data analysis, 90 registered patents, and unmatched expertise, BioCatch continues to lead innovation to address future challenges. For more information, please visit www.biocatch.com.
About COMM:
COMM, formerly CommCreative, is a Boston-based marketing agency that specializes in digital strategy, demand generation, account-based marketing, and technology solutions. During Q1 2024, COMM joined a purpose-built platform that bridges strategic planning and marketing and communications capabilities – underpinned by data science and marketing technology. The RTC Partners-backed platform currently includes more than 250 professionals across five specialized firms that join forces to help ambitious marketing and revenue leaders unlock new opportunities for growth, organizational alignment, operational efficiency, and measured effectiveness. The platform’s combined clients include Fortune 50 companies through challenger brands in financial services, healthcare, technology, and consumer services.
About 6sense:
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipelines to revenue. Customers report 2x increases in average contract value, 4x increases in win rate, and a 20–40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.
Contacts
Media
COMM
Jayne Keenan
Account Director
508-861-2838
[email protected]
