Bento Engine Surpasses 7,000 Advice Opportunities
Fintech firm celebrated exciting milestones and announcements in 2022; solidified its status as a key player and advisor favorite in the wealth management arena
NEW YORK–(BUSINESS WIRE)–#AdviceEngagement—Bento Engine Inc. (“Bento”), a fintech firm empowering financial advisors to deliver proactive, comprehensive advice at scale to better serve clients, deepen relationships and convert more prospects, today announced it has generated more than 7,000 advice alerts that enable advisors to proactively educate their clients and prospects with timely, actionable financial life advice. Since its inception last year, Bento has utilized six top client relationship management (CRM) systems to analyze clients’ and prospects’ age and life milestone-related information. Advisors can leverage these opportunities to provide targeted, invaluable insights and impactful guidance at pivotal moments in clients’ financial trajectories.
This year has been an eventful one for Bento in which it built on the success of Life in Numbers, the firm’s first solution, which draws upon 15 age-related milestones to instill financial knowledge. In 2022, Bento launched two new programs designed to enhance client experiences, satisfaction and loyalty, ultimately leading to higher referral rates and a greater share of wallet for advisors. Life Events enables advisors to deliver targeted financial guidance linked to dozens of lifetime milestones such as having a child, buying a home, or getting married. Children and Wealth offers actionable, age-based financial guidance and activities to help parents teach their children key money lessons at the right time, in the right way.
“We created Bento Engine after identifying a financial advice gap, where even advised clients are not always receiving important advice tied to age-based milestones to improve their financial lives,” said Philipp Hecker, Chief Executive Officer of Bento. “We have been able to benefit thousands of American families with timely, digestible financial guidance, and we continue to educate advisors on the importance of leading with advice beyond investing.”
The number of firms utilizing Bento has grown dramatically this year. Starting the year with a dozen clients, Bento now has more than 50 firms on its platform. This summer, Bento announced a substantial investment from several well-known veteran wealth management leaders and senior executives. That has been deployed in part to expand the firm’s talent base including three key new team members: Cassie Jackson, Chief Growth Officer, Charlotte Ketelaar, Chief of Staff and Marcus Davis, Advice Evangelist / Business Development Representative.
Further, Bento has attracted industry accolades this year, receiving the Wealth Management Industry Award for its Systematic Client Engagement platform and the Aite-Novarica Impact Award for Digital Startup of the Year: Advice.
Advisors interested in hearing five leading fintech Chief Executive Officers opine on the financial advisory space’s outlook for the year ahead can sign up to attend the upcoming webinar, “Advice Engagement — What You Need to Grow in 2023,” taking place on January 16 at 1:00 p.m. ET.
Bento combines powerful advice technology, proprietary content and timing expertise to empower financial advisors to better serve their clients and grow their business. Founded by industry leaders with decades of industry experience in 2021, Bento’s mission is to bring advice beyond investing to more American families via their caring financial advisors, so that families thrive and advisor practices grow. Partnering with leading Customer Relationship Management (CRM) tools, including Salesforce, Redtail, Wealthbox, Microsoft Dynamics, XLR8, and Practifi, Bento facilitates client outreach in multiple communication modes and allows advisors to efficiently serve their entire book of business with personalized, impactful advice. To learn more about Bento Engine, visit bentoengine.com, and follow Bento on LinkedIn and Twitter.
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Allie Zendrian
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Tom Warburton
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