In 1957 the US market researcher James Vicary claimed he could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing messages onscreen for such a short time that viewers were unaware they had seen them. The term “subliminal advertising” was coined to describe this unnerving practice and it was subsequently banned in many countries.
Artemis, a UK-based fund manager with £22.6 billon assets under management, is implementing new behavioural analytics software for compliance. The solution – called Compass – is provided by specialist vendor Sybenetix. It will support the market abuse surveillance functionality, case management and conduct management, end-to-end. This is a multi-year deal and is an extension on […]
