New Research Says 92% of Marketers to Boost Out-of-home Budget in 2022 as Digital Ad Returns Decline
Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance BOSTON–(BUSINESS WIRE)–#AI—OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, released new research that cites 92% of marketers plan to boost their OOH budget in 2022. While 98% of survey respondents said […]