Taking Gift Cards to North and South America (March 7, 2013)
March 7, 2013 On the final day of Prepaid Expo USA in Orlando, Fla., this week, First Data’s Michael Hursta, vice president, prepaid category manager, discussed consumer research that reveals some challenges and opportunities with taking closed-loop gift cards into international markets. In Latin America, First Data looked at five countries—Mexico, Brazil, Guatemala, Chile and […]