Experian snaps up behavioural analytics firm NeuroID
Global financial services firm Experian has acquired NeuroID, a US-based tech start-up specialising in behavioural analytics, for an undisclosed sum.
Experian acquires NeuroID
Founded in 2014 and based in Montana, NeuroID says it provides digital businesses with a “privacy-centred first line of fraud defence”. The company claims its behavioural analytics software can distinguish between humans and bots and assess the risk level of human users by analysing “how familiar they are with the data they enter and interact with”, enabling firms to proactively monitor, alert, and act against potential fraud.
Experian expects the acquisition to enhance its fraud risk suite by providing clients with a “new layer of insight” into digital behavioural signals and analytics, helping them to combat AI-enabled fraud.
Following the deal, NeuroID’s behavioural analytics solutions have already been made available through CrossCore on the Experian Ascend Technology Platform.
The technology can be used to cover new and returning users throughout the “customer lifecycle”, including transactions, account openings, and logins.
Speaking on the new partnership, Robert Boxberger, president of Experian’s North American Identity and Fraud division, states that together with NeuroID, the firm plans to “build new blended offerings that detect risk but also empower businesses to confidently navigate the online landscape and trust in their transactions”.
