April names former Avantax exec Raj Doshi as new president and COO
New York-based fintech start-up April has appointed Raj Doshi as its new president and chief operating officer (COO) to help “supercharge” the company’s growth “as the first new national e-file provider in 15 years”.
April hires Raj Doshi as new COO
Established in 2021, April offers an AI-powered tax-filing solution designed to be embedded with financial services providers. The firm claims to have integrated its tech with more than 20 fintech platforms, such as Gusto, Chime, and Dayforce.
In his new role, Doshi has been tasked with scaling the firm’s embedded partnership model and driving its “next phase of growth”.
Ben Borodach, CEO and co-founder of April, says Doshi’s “extensive experience in scaling tax and technology businesses” makes him an “invaluable addition to our team”, with the firm looking to leverage his expertise “as we integrate with established financial services providers and expand our suite of AI-driven tax solutions”.
Prior to joining April, Doshi spent over three years as chief growth and marketing officer at Avantax, a Dallas-based provider of tax-focused wealth management solutions. According to his LinkedIn profile, during his tenure, he “led the establishment of advanced go-to-market capabilities for financial professionals and implemented hyper-targeted marketing tactics aimed at high-value segments”.
Over his more than 20-year career, Doshi has also worked at the likes of McKinsey & Company, Updater, and Google. Notably, at Google, he served as the head of sales strategy and operations for Google Fiber.
