Avidia Bank to adopt Personetics’ AI-powered engagement engine through new Q2 Digital Banking Platform
Avidia Bank is set to upgrade its online banking capabilities and operations after selecting a string of digital finance solutions from Personetics and US-based digital transformation solutions provider Q2.
Avidia Bank partners Q2 for digital banking platform
The $2.6 billion-asset mutual community bank, which provides business and retail banking services throughout Massachusetts, has selected the Q2 Digital Banking Platform as part of its latest deal.
The platform supports integrations with the vendor’s fintech partners through the Q2 Innovation Studio and Marketplace solutions. These have been selected by Avidia Bank, promising “faster innovation and differentiated experiences”, according to a statement.
Among these is AI-powered personalised customer engagement engine Personetics, a Q2 partner since May 2023, which Avidia Bank has confirmed it will integrate into the Q2 Digital Banking Platform, along with pre-built widgets, to support “hyper-relevant, real-time insights, advice and savings journeys”.
“Q2 enables us to differentiate from other banks by leveraging the Q2 Innovation Studio to embed fintech solutions like Personetics within our digital banking platform,” explains Janel Maysonet, senior vice president and chief marketing officer at Avidia Bank.
“This will allow us to provide real-time insights and automated saving plans, helping our customers work toward their goals and financial decisions with confidence, all while creating stickier, deeper relationships with our account holders.”
