Tide names former SVP George Schmidt as new regional CEO for UK and Europe
London-based business banking platform Tide has promoted its former senior VP of marketing, George Schmidt, to the position of regional CEO of the UK and Europe.
George Schmidt, new UK/Europe CEO at Tide (Image: LinkedIn)
Commenting on the appointment, Tide’s global CEO Dr Oliver Prill states that Schmidt has played a key role in helping the company achieve a “10% market share in the UK” during his tenure leading the firm’s Acquisition Marketing team.
Top of the to-do list for Schmidt, who started at Tide in 2017 as a marketing consultant, will be to oversee the company’s launch in Germany – the firm’s first step into Continental Europe.
In a post on LinkedIn, Prill explains that Tide intends to initiate the company’s expansion into the German market by first introducing its business account and card offerings, followed by a gradual rollout of full platform capabilities in a “step-by-step” manner.
Tide’s new regional CEO previously co-founded Arden & Schmidt, an IT solutions firm specialising in clinical research, where he worked for seven years.
Following this, Schmidt assumed marketing leadership roles at various companies. Notably, he served as a marketing and CRM consultant at Bellabeat and ascended to the role of digital marketing and e-commerce lead at beauty firm L’Occitane en Provence.
