Report: The state of UX research in financial services
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Financial services are undergoing a rapid transformation. Providing exceptional digital experiences has become imperative to foster customer trust and loyalty and differentiate from competitors.
Our research shows that 88% of product teams believe user experience (UX) research links to effective decision-making and improved business outcomes, including product adoption and customer satisfaction.
Featuring insights from product leaders at JP Morgan Chase & Co, Capitec Bank, TD Bank, and more, this free reports investigates:
- Why customer experience (CX) is the key differentiator in an increasingly fierce market.
- Strategies for growing UX research maturity.
- Challenges and key focus areas for product leaders in financial services.
The “State of UX research in financial services” is brought to you by Maze
