Guide: How fintechs can win digital trust in a new era of authentication
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Digital trust is of immense value to all existing and future digital services providers, especially fintechs. It instils confidence and reassures consumers that their money, transactions, and personal data, are secure.
Consumers’ daily lives are super-connected, relying on fast, secure, and user-friendly digital experiences for a growing number of interactions, transactions, and relationships. This is against a backdrop of almost limitless imagination and ambition that’s stretching the boundaries of digital worlds and ecosystems – think, at the very least, the emergence of Metaverses.
The evolution of the internet is also, unfortunately, taking place against a backdrop of relentless criminal attack, with fraudsters and scammers exploiting consumers’ appetite for digital services.
As a result, trust in digital platforms, services and products is becoming non-negotiable. Protecting customer information, assets and confidentiality has become about far more than robust governance – it has become part of the core values of the world’s most successful brands.
People want to feel assured that their personal information and identity is well-protected. They want to be able to trust that organisations are looking after their best interests, while also meeting their demand for seamless services. For these reasons, digital trust is becoming ever-more influential in the choices consumers make about the businesses they engage with.
This free how-to guide from LexisNexis Risk Solutions provides need-to-know insights about how to win digital trust.
The “How fintechs can win digital trust in a new era of authentication” guide is brought to you by FinTech Futures and LexisNexis Risk Solutions
