National RIA Savvy Wealth Rolls Out Proprietary Direct Indexing Solution
New offering enables Savvy’s financial advisors to provide clients with greater tax efficiency, portfolio customization and risk management capabilities
NEW YORK–(BUSINESS WIRE)–#ESG—Savvy Wealth (“Savvy”), a digital-first platform for financial advisors centered around modernizing human financial advice, today announces the launch of Savvy Direct Indexing, a proprietary solution that will enable its financial advisors to offer tax-optimized, risk-adjusted and personalized portfolios. The newest feature on Savvy’s modern, integrated technology platform, Savvy Direct Indexing provides advisors with a solution to deliver tax-efficient, values-aligned portfolios that are customized to their high-net-worth (HNW) clients’ unique environmental, social, and governance (ESG) preferences.
This comes at a time when consumers across all industries, including wealth management, are clamoring for personalized solutions that reflect their specific priorities. Savvy Direct Indexing meets this burgeoning demand by enabling advisors at its national registered independent advisory (RIA) firm to customize a given index in line with clients’ unique values, tax situations and financial preferences. This solution offers tax-loss harvesting capabilities to help investors offset or defer taxable gains and achieve tax alpha. Further, using Savvy Direct Indexing’s automated rebalancing, advisors and their clients can manage for concentrated positions and target exposure to preferred style factors, potentially serving to enhance diversification, mitigate risk and achieve greater returns.
“The age of personalization is upon us, and off-the-shelf index funds are largely ill equipped to meet the complex needs of high-net-worth investors,” said Ritik Malhotra, Co-Founder and CEO of Savvy. “With Savvy Direct Indexing, our advisors can help clients achieve diversified exposure while proactively managing for tax liabilities, concentrated positions, ethical convictions, and more. We’re confident this latest addition to our platform will prove invaluable in helping advisors meaningfully engage prospects and existing clients alike.”
Particularly compelling is the flexibility that Savvy Direct Indexing affords investors, using separately managed accounts (SMAs) to emulate clients’ desired index exposure while enabling them to screen out investments that undermine their values. This comes at a time when investors’ appetite for ESG investing remains robust, yet the limitations of one-size-fits-all funds for this use case are becoming apparent. With Savvy Direct Indexing, advisors can help their clients construct portfolios that are tailored to their unique values, rather than those that reflect a fund manager’s opaque methodology.
“I firmly believe that all families should be able to invest their money how they want, and have a portfolio that reflects their values,” added Nathan Wallace, Founding Principal Wealth Manager at Savvy. “Savvy Direct Indexing makes it easier than ever to execute on this mandate, offering unparalleled transparency into underlying holdings as well as the ability to screen for those that the client deems undesirable. This ability to tailor a client’s portfolio around the issues that matter most to them can serve as a catalyst for a deeper, more meaningful engagement.”
Savvy continues to focus on developing modern software designed to streamline and simplify marketing, compliance, and back-office operations for entrepreneurial advisors who want the flexibility of independence without the headaches associated with running a business. With the development of its proprietary direct indexing solution, Savvy’s advisors can offer all clients a tech-forward experience customized to the specific needs of HNW families and individuals.
With its team of eight advisors, Savvy has experienced rapid asset growth since the firm began onboarding advisors onto its platform in the third quarter of 2022. Advisors who partner with Savvy receive equity ownership similar to tech industry employees and founders. For those interested in learning more, please visit Savvy’s website or view the firm’s open roles.
About Savvy Wealth
Savvy Wealth is a digital-first platform for financial advisors centered around modernizing human financial advice. Financial advisors who partner with Savvy leverage Its intentionally built, integrated technology platform to supercharge organic growth with enhanced software, and sales and marketing automation. Savvy’s proprietary technology empowers advisors to scale revenue faster and spend more time focused on growth. Follow Savvy on LinkedIn to stay up to date on the latest company news and updates.
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