Trulioo Appoints Identity Industry Expert Dawn Crew as First Chief Marketing Officer
Crew brings decades of experience to Trulioo, will bolster go-to-market strategy for global identity solutions amid hyper-growth
VANCOUVER, British Columbia–(BUSINESS WIRE)–#AML—Trulioo, the leading global identity verification company, today announced the appointment of Dawn Crew as its first Chief Marketing Officer. Crew brings more than 25 years of experience in defining and leading global marketing strategies for technology companies in the identity verification, authentication and human resources industries. Most recently Crew served as Senior Vice President, Industry & Solution Marketing at TransUnion, accountable for leading teams across the organization’s core B2B Solutions businesses.
“Dawn’s global experience and career in scaling marketing programs for industry-leading companies make her well-aligned to advance the Trulioo go-to-market strategy,” said Steve Munford, Chief Executive Officer of Trulioo. “As we continue to embark on a new phase of growth and expansion, Dawn’s leadership and marketing acumen in the identity verification space will be instrumental in broadening the reach of the Trulioo end-to-end identity platform in new and mainstay verticals and geographies.”
Crew joined TransUnion after its acquisition of iovation where she served as Chief Marketing Officer and Executive Vice President, Global Marketing. Previously she held the Chief Marketing Officer role at BOLD and held progressive positions within SAP, ultimately leading marketing operations for the company’s entire global innovation portfolio. Prior to this, she co-founded a leading Microsoft reselling and consultancy which was sold to Tectura where she stayed on to lead the company’s largest business unit.
“I’m thrilled to be joining Trulioo at such an exciting time in the company’s journey,” said Dawn Crew, Chief Marketing Officer of Trulioo. “Digital identity is the basis of the trusted connection between who we are as people and the businesses we want to interact with and Trulioo has the most robust solutions to ensure everyone in the world can be seen and participate in the digital economy.”
To learn more about Trulioo solutions for Know Your Customer (KYC), Know Your Business (KYB) and document verification, visit trulioo.com.
About Trulioo
Trulioo is the leading global identity verification company, building trust online so that businesses and consumers can transact safely and securely. Trulioo provides real-time verification of 5 billion consumers and 330 million business entities worldwide — all through a single API integration. Organizations rely on its identity verification platform, GlobalGateway, to help meet their business and compliance requirements and automate due diligence and fraud prevention workflows. The Trulioo mission is to help provide every person on the planet with a digital identity to enable access to basic financial services and support. For more information, visit trulioo.com.
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