Emirates NBD raises profile with FaceBanking launch
Debuts FaceBanking on revamped online banking platform
Emirates NBD has launched FaceBanking, a “first-to-market service” offering video and live chat with advisors on its revamped online banking platform and mobile banking app.
The new 24×7 service lets its customers connect with a personal banking advisor for queries and transactions by clicking a button on the online banking platform, “thus effectively bringing in human interaction to digital banking, a first for the region’s banking industry”.
Emirates NBD says FaceBanking and the relaunched platform are part of its “tech-plus-touch ethos” – i.e. digital innovation with a human touch.
Suvo Sarkar, senior executive vice-president and group head – retail banking and wealth management, Emirates NBD, adds that the platform moves banking from a “transactional to a social experience”.
With FaceBanking, users can personalise their profiles with images and links to social media, create nicknames for accounts and cards for quicker transactions, and input personal savings goals.
Based on individual data, the bank’s new website will offer customers insights on their money and recommendations tailored to their lifestyles; assist in creating savings targets; understand their net worth based on assets and liabilities; and provide them with a “curated, customised” feed of new offers via the digital store.
Up and away
This latest initiative forms part of the bank’s AED 1 billion ($272 million) plan towards digitalisation and upgrade of its processes, products and services over the next three years. (Last year, it said it was an AED 500 million {$136 million} strategy.)
Other developments by the bank include Cockpit Application, an intelligent new CRM solution for branches; an innovation lab; and a mobile contactless payments solution.
Last year, Emirates NBD said it was planning to launch the UAE’s “first” digital bank targeted at millennials.
