Emirates NBD launches tablet banking for priority customers
Emirates NBD will now offer tablet banking services to its affluent “priority banking” customers
Emirates NBD has launched a tablet banking service, which it says makes it the first bank in the Middle East to offer tablet-based financial planning. Launched for the bank’s priority banking relationship managers and wealth management advisors, the apps allow them to access customer information using their tablets.
The idea is to help the financial advisors to understand their customers’ needs, including risk profile and financial goals. Once they have understood the customer, they can suggest an informed asset allocation strategy, as well as weigh various financial options from the bank’s product menu.
Emirates NBD has integrated its wealth optimiser tool into the tablet banking apps, so that wealth management abilities will also be available to its staff. The bank hopes that the new technology will help it to become more customer-centric and offer more tailored services to individual affluent customers.
“Our priority banking customers have a hectic lifestyle which often prevents them from making regular visits to the Priority Banking Centres or have a series of meetings with relationship managers who plan and manage their finances,” said Hussam Alhashimi, head of priority banking, Emirates NBD. “The major attraction of the tablet Banking Service is that it now allows our relationship managers to provide customers with financial and banking solutions on the go.”
The apps contain all the details of Emirates NBD’s product library, including fact sheets and ongoing promotions. The goal is to quickly analyse and understand the mid to long-term financial goals of the customers and suggest a strategy that fits their needs. Risk assessment is done with the use of a detailed questionnaire.
“At Emirates NBD, we are focusing heavily on introducing the next generation of technology based banking for customers on the go,” said Pedro Cardoso, head of multichannel and customer relationship management, Emirates NBD. “We have launched the tablet banking service for financial planning first, but we intend to expand the proposition to have transactional capabilities and instant sales generation abilities in the months to come. With the launch of tablet banking service, the complete banking experience for priority banking clients has now become simpler, interactive, effective and less time consuming.”
