Trump Media and Technology Group to launch fintech brand Truth.Fi
Trump Media and Technology Group (TMTG) has revealed plans to expand into the financial services space with the launch of a fintech brand called Truth.Fi.
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TMTG to launch fintech brand Truth.Fi
Founded in 2021 and majority-owned by US President Donald Trump, TMTG says its mission is to “end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back”. It currently operates Truth+, a TV streaming platform, and Truth Social, a social media site.
According to a statement, TMTG is launching its financial technology strategy with its new fintech brand, Truth.Fi.
TMTG says: “To diversify the Company’s cash and cash-equivalent reserves of over $700 million as of December 31, 2024, the board has approved the investment of up to $250 million to be custodied by Charles Schwab.”
Under the Truth.Fi brand, TMTG intends to introduce “multiple investment vehicles” in 2025, including customised ETFs and separately managed accounts (SMAs), Bitcoin and “similar cryptocurrencies or crypto-related securities”, as well as “traditional” investment options.
An affiliate of New Jersey-based Yorkville Advisors will manage investments focused on “American growth, manufacturing, and energy companies as well as investments that strengthen the Patriot Economy”, the company adds.
TMTG’s CEO and chairman Devin Nunes states: “Truth.Fi is a natural expansion of the Truth Social movement. We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralised finance.
“Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations.”