January 2025: Top five new launch stories of the month
From mobile banking apps to green finance tools, numerous new innovative services have been introduced in the fintech sector this month.
Here, we run through five of the top new launch stories in January, featuring Trump Media and Technology Group, AlRayan Bank, Zero and more.
Trump Media and Technology Group to launch fintech brand Truth.Fi
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TMTG to launch fintech brand Truth.Fi in 2025
Trump Media and Technology Group (TMTG) has revealed plans to expand into the financial services space with the launch of a fintech brand called Truth.Fi.
Founded in 2021 and majority-owned by US President Donald Trump, TMTG says its mission is to “end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back”. It currently operates Truth+, a TV streaming platform, and Truth Social, a social media site.
Under the Truth.Fi brand, TMTG intends to introduce “multiple investment vehicles” in 2025, including customised ETFs and separately managed accounts (SMAs), Bitcoin and “similar cryptocurrencies or crypto-related securities”, as well as “traditional” investment options.
AlRayan Bank launches AlRayan Go mobile banking app in Qatar with Backbase
AlRayan Bank has unveiled AlRayan Go, a new Sharia-compliant mobile banking app in Qatar, developed and launched in collaboration with banking tech provider Backbase.
Now available for all individual AlRayan Bank customers, the app launches with “a wide variety of banking services such as account services, transfer, card management, and many more”, according to an app store description.
Through the Backbase-powered offering, users will be able to make top-ups to the Hala and Shahry mobile plans provided by Qatari telecoms provider Ooredoo, as well as pay bills to Kahramaa, the General Electricity and Water Corporation of Qatar.
Iraq’s Qi Card partners with Ant International to launch SuperQi app
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Qi Card launches SuperQi App with digital banking capabilities
Iraqi fintech Qi Card has partnered with tech giant Ant International to launch its new SuperQi app, designed to advance the company’s goal of building a “cashless Iraq”, according to chairman Bahaa Abdulhussein.
The new offering, first introduced in July, is being powered by Alipay+ Wallet Tech solutions and integrates a digital lifestyle super-app with a fully functional digital bank.
The SuperQi app, available in Arabic, English, and Kurdish, provides a wide range of services, including loans, instalment plans, scan-to-pay, money transfers, mobile recharges, and bill payments, as well as shopping, travel, and other payment solutions.
Looking ahead, Qi Card plans to reach over 30% of Iraq’s population by 2026, aiming for more than 15 million app users within the next three years.
Jingle Pay to launch in Pakistan as Bank Alfalah acquires 9.9% stake
Dubai-based digital banking fintech Jingle Pay is preparing to launch in Pakistan this year after Bank Alfalah acquired a 9.9% equity stake in the company.
Backed by an investor base including MoneyGram and AppliedAI, Jingle Pay will leverage its branchless banking approach, alongside Bank Alfalah’s infrastructure, to launch digital banking services in Pakistan in Q1 2025, with a focus on reaching the country’s unbanked demographic.
As part of the equity investment, the Karachi-headquartered commercial bank will join Jingle Pay’s board, although a designated appointment has not yet been announced.
Climate fintech start-up Zero publicly launches sustainable money app
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Climate fintech Zero launches money app (Image source: Zero)
Climate fintech Zero has publicly launched its sustainability-focused money app alongside a new Crowdcube campaign targeting a pre-money undiluted valuation of £8.3 million.
Having secured B Corp certification in July, Zero makes its market debut this month with personal accounts and debit cards, with consumers’ sustainable spending measured using an integrated GreenScore feature.
Founder and CEO Richard Theo tells FinTech Futures that this feature is “the first time anyone has presented personal sustainability in a way that people can engage with”.
“Money and bank apps have traditionally presented carbon footprint as KGs of carbon per transaction,” he continues. “It’s interesting data, but it’s not in a form that empowers anyone to act to reduce their impact.”