Wildfire Systems lands $16m Series B led by Intuit Ventures and Mucker Capital
Wildfire Systems, a US-based fintech providing a white-label loyalty and rewards platform, has bagged a $16 million Series B funding round co-led by US venture capital firms Intuit Ventures and Mucker Capital.
Wildfire Systems secures $16 million Series B funding
The round saw additional participation from new backers Evolution VC, Cohen Circle, Gaingels, and Samsung Next, along with existing investors B Capital, DLA Piper, Citi Ventures, Moonshots Capital, TTV Capital, and QED Investors.
Founded in 2017 and headquartered in San Diego, California, Wildfire provides a platform enabling financial services and technology companies to integrate cashback rewards, digital coupons, shopping companions, and social commerce into their services, while also leveraging its AI-powered RevenueEngine for content monetisation. It currently supports major clients such as Acorns, RBS, Citi, Microsoft, and Visa.
Wildfire says that its platform “also creates an efficient channel for advertisers to achieve high return on ad spend”, adding that it works with marketing platforms such as CJ, Impact.com, and Rakuten Advertising to “drive incremental sales” for more than 50,000 merchant programmes in over 50 countries.
The Series B round brings Wildfire’s total funding to date to $36 million, building on an investment from Citi Ventures secured in October 2022 and its $15 million Series A raised in 2021.
Wildfire plans to channel the new funds into boosting its tech infrastructure and developing new platform features. The company also hinted on LinkedIn that it is planning on expanding its workforce.
