Commerce Bank partners FIS for loyalty programme management platform
Commerce Bank is seeking long-term engagement among its customers in the Midwest by partnering with FIS for a new loyalty programme management platform.
Commerce Bank taps FIS for loyalty solutions
The $30.6 billion-asset regional bank, headquartered in Kansas City, is leveraging FIS’ loyalty engagement solutions and underlying APIs as part of the collaboration.
This, according to FIS, will benefit Commerce Bank in the form of “new customer marketing with insight capabilities, faster product roll-out, and back-end support on processes such as fulfilment, reporting, customer servicing, and related tasks”.
Most notably, Commerce Bank has also opted for FIS’ real-time loyalty programme Premium Payback, which will enable customers to redeem reward points at the point of sale (POS) and provide “instant cash savings and driving more engaged cardholder behaviour”.
“The relationship will ultimately help Commerce Bank upgrade from a traditional, transaction-based loyalty programme to one that generates more meaningful and long-term engagement with its customers,” comments Mladen Vladic, head of products and services for loyalty at FIS.
Currently operating a full line of banking services, Commerce Bank continues to lean into its industry partnerships to develop digital capabilities.
The bank has been leveraging the Temenos core banking system since 2022 and further expanded its collaboration with the Swiss vendor in February by implementing the Infinity loan origination solution. In May, it enhanced its capabilities by integrating FedNow connectivity through the Temenos Payments Hub.
