Chiba Bank adds personalisation features to Chibagin app through Moneythor partnership
Chiba Bank has unveiled a suite of new app-based banking features aimed at increasing consumer engagement with personalised financial recommendations.
Chiba Bank enhances app with Moneythor
According to the bank, the features include “personalised insights and tools to improve financial management” alongside “real-time insights and actionable recommendations that are specific to each customer’s financial behaviour and goals”.
The delivery of these features is a direct result of the bank’s partnership with Singapore-based fintech Moneythor, which has been underway since May this year.
Through this partnership, Chiba Bank has integrated the fintech’s financial services personalisation engine within its Chibagin app, assisted by Japanese IT services company Biprogy. Moneythor CEO Martin Frick states that the engine is designed to “drive increased customer engagement by delivering tailored insights and recommendations”.
The app currently supports a range of everyday banking functions, including payment transfers, remittances, online account openings and loans, and has accrued around one million users across Japan’s Chiba prefecture since launching in 2020.
According to its IR Day digital transformation strategy report, published in April, Chiba Bank is aiming to introduce a range of additional functionalities to the app by March next year.
These include the integration of Japan’s My Number system for accounts, asset information listings and “authentication collaboration to other channels”.
Chiba Bank anticipates these features leading to the addition of 500,000 more app users by FY 2026.
