New start-up Fideo Intelligence launches offering data-driven fraud-fighting solutions
Fraud intelligence start-up Fideo has launched in the market this week to enable “intelligence-informed decisions for the public good”.
Fideo Intelligence makes market debut
Based in Denver, US, the start-up provides solutions that specifically target fraud and financial software platforms, communication companies, merchants, and the wider intelligence community.
Its remit at launch includes Fideo Verify, which sits “at the top of the funnel” and promises to “validate identity instantly” by assessing the veracity and origins of input data against an identity graph.
This product is joined by Fideo Signals, which provides “high value information on contact identifiers in order to model risk” and “linkages between how individuals represent themselves both professionally and personally”.
The solutions are available in real-time via API, data stack integration or “a plain-old flat file”, according to Fideo’s website, and together provide a “sophisticated approach to analysing interconnected data, in which businesses can uncover anomalies and patterns, enhancing the ability to identify and prevent fraud”.
Backed by Baird Capital, Blue Note Ventures and Foundry Group, the start-up is led by CEO Chris Harrison, with Wesson Liversage and Ken Michie acting as CFO and CTO respectively.
All three currently maintain the same positions for identity resolution Software-as-a-Service (SaaS) platform FullContact, according to LinkedIn, which operates as the start-up’s parent company.
“As companies transform digitally, verifying the authenticity of identity information is more challenging than ever,” comments Harrison. “Fraudsters use a mix of real-world information from a mixture of people to create synthetic identities that are becoming increasingly difficult to detect.”
“With Fideo, we aim to tackle this problem head-on by providing advanced, real-time data that continuously evolves to outpace fraudulent activities.
“Our goal is to empower businesses with the tools they need to identify and prevent fraud, ensuring a safer and more secure digital environment for everyone.”
