Start-up Swaystack launches personalised engagement platform
Fintech start-up Swaystack has cemented its industry debut with the launch of its personalised engagement platform, designed to cultivate digital channel growth and tailored experiences among banks and credit unions.
Swaystack debuts personalised engagement platform
The offering has been assembled to integrate with an institution’s core banking system, data warehouse and other data sources of truth. It leverages an insights engine to generate product recommendations through an analysis of a consumers’ account, transactional, and behavioral data.
The start-up, which is based out of Miami, USA, claims its platform “makes it easy to define audiences and launch omnichannel campaigns to help banks and credit unions win preferred financial institution status”.
Developing this, Har Rai Khalsa, CEO of Swaystack, says the platform serves to “help banks and credit unions compete with megabanks and neobanks through personalised digital engagement”.
“We are dedicated to helping our data-driven clients punch above their weight and set themselves apart from the competition through strategic, omnichannel messaging orchestration,” he adds.
A former Alkami Technology VP, Khalsa founded the start-up this year with CTO Simran Singh, who also previously co-founded Zogo in 2018, with the pair claiming over two decades of fintech experience between them. Together, their ventures have served over 300 financial institutions to date.
