New US paytech Fractal launches with aim to become “SaaS companies’ preferred payment method”
Fractal, a new paytech firm catering exclusively to Software-as-a-Service (SaaS) enterprises, has made its debut in the US market, with ambitions to challenge payment sector giants.
Fractal launches payment service in the US
Founded by James Greaves, former VP of Zelle, and Brian Nichols, the start-up seeks to deliver a payment service at a “fraction of the price” of those offered by established providers like Stripe.
With this, it claims its solution provides SaaS firms with a pre-built embeddable payment service, including online retail checkout options, electronic invoicing payment links, merchant onboarding capabilities, and an API for enterprises that require “complete control and customisation”.
On announcing Fractal’s industry debut, Fractal co-founder Nichols states that payment processing has “historically been overly complex” for many SaaS firms and their merchants.
He states that the amount of technical, regulatory and financial experience needed for payment processing leaves many businesses “stalled on their roadmap for too long”, adding that Fractal aims to address these challenges by enabling platforms to “simply add payments and instantly make money”.
