Iowa’s Affinity Credit Union taps Mahalo Banking to enhance digital banking offerings
Affinity Credit Union (Affinity CU), a not-for-profit cooperative financial institution based in Iowa, USA, has partnered with Mahalo Banking to enhance its digital capabilities and attract new members.
Affinity CU partners Mahalo Banking
The $147 million-asset credit union has also disclosed its plans for a core system conversion to Corelation Keystone, and intends to achieve a “robust integration” following the completed installation of Mahalo’s core-centric platform.
It adds that the Mahalo platform’s integration to the core will ensure that it can respond to member needs, acquire new customers and adopt new “features and functionalities”.
Kris Laufer, chief marketing officer at Affinity CU, asserts that offering upgraded digital banking tools is “not only a necessity”, but often a “significant differentiator” in attracting and retaining members.
Founded in 2017 and based in Michigan, US, Mahalo supplies online and mobile banking services for credit unions, claiming to be the industry’s “first and only” digital banking solution to “fully integrate comprehensive neurodiverse functionality directly into its platform”.
Mahalo has been selected by several other US credit unions for their digital banking upgrades, including Rocky Mountain Credit Union in Montana and Providence Federal Credit Union in Milwaukie.
