Chiba Bank to deploy Moneythor personalisation engine for Chibagin app
Chiba Bank, a community-focused regional bank serving consumers and businesses across the Chiba prefecture of Japan, has partnered with Moneythor to cultivate personalised banking experiences.
Chiba Bank taps Moneythor for personalisation engine
The bank is to leverage the Singapore-based fintech’s financial services personalisation engine for its Chibagin app, through which users can check their account balance, transfer funds, make time deposits, card loan transactions, pay taxes and utility bills, and perform other account functions without needing to visit one of the 181 branches the bank currently maintains throughout Japan.
Moneythor says the engine’s deployment will afford its partner’s app-based users access to “personalised insights tailored to their unique preferences”, including money management and savings capabilities, and cash flow predictions.
Chiba Bank predicts the technology will enable “deeper connections” while “enhancing the overall digital banking experience”. Additionally, Moneythor’s “extensive global experience” is cited as a “valuable resource” providing financial insights and “best practices to further refine its digital banking offerings”.
A self-designated engagement banking group with ¥20,261.7 billion (approximately $130 billion) in assets, Chiba Bank has engaged in a mid-term plan since April last year with a focus on “the evolution of the customer-focused business model”, according to its website.
The initiative is centred on three policies designed to bolster its level of customer service, namely the delivery of personalised proposals through the application of data; the enhancement of the bank’s existing business model; and its exploration of new business areas. It’s due to deliver this outcome by 31 March 2026.
Hideki Shibata, executive officer and GM of the digital strategies unit at Chiba Bank, says the selection of the Moneythor engine will “empower our customers with personalised insights and recommendations that resonate with their interests”, as part of its ongoing pursuit of “personalised, seamless, and engaging digital experiences”.
“This creates a sense of community amongst our customers and enhances digital connections, all while catering to their increased reliance and use of digital tools in the future,”
