Axis Bank taps Moneythor for digital engagement solution
Axis Bank has selected Moneythor’s personalisation engine to increase engagement and provide personalised insights to its customers in India.
Axis Bank taps Moneythor for digital engagement solution
The private sector bank has deployed its partner’s digital engagement platform to produce “real-time contextual nudges” and to encourage increased customer engagement in its mobile banking app through “animated year-end wrap solutions”.
It intends for the integration to increase its capacity to process data in real-time, manage larger amounts of information and access transactional data.
Balaji Narayanamurthy, president and head of Axis Bank’s business intelligence unit, says the bank will leverage the technology in building a “personalisation engine”, as part of a wider effort to “unlock new growth opportunities” and “deepen customer relationships”.
“Through the adoption of intelligent automation initiatives, we will strengthen our value proposition and deliver engaging personalised programmes on a large scale.”
For Singapore-based Moneythor, the deal represents the first large-scale deployment of its data-driven engagement system across digital banking channels in India.
It closely follows the launch of the vendor’s Customer Activation Management platform late last year, which it says is aimed at addressing banks’ “acquisition strategies” and “post-acquisition engagement”.
To find out more about the role of personalisation in digital banking, check out this recent What the FinTech? podcast episode, featuring Moneythor CEO, Olivier Berthier.
