Valley National Bank taps FusionIQ for digital wealth management solution
US-based Valley National Bank has partnered up with FusionIQ to implement its cloud-based digital wealth management solution.
Valley National Bank partners FusionIQ
The bank will deploy FusionIQ’s cloud-native Digital Advice platform to provide its customers with wealth management solutions accessible via web and mobile.
FusionIQ says its data analytics function will help the bank target customers with personalised solutions to help them fulfill their financial goals, while its platform brings enough capacity to manage growing customer volumes without the need for expensive infrastructure.
The company also claims its offering integrates with the bank’s customer care team, enabling Valley to “better serve its mass affluent customer base” and respond quickly to queries.
Joel Vanovitch, chief operating officer of Valley Financial Management at Valley National Bank, says the partnership is a “meaningful step towards driving new customer growth” as the bank looks to diversify its services and product offerings, including adding more investment options.
Founded in 1927, Valley National Bank, a subsidiary of Valley National Bancorp, manages nearly $62 billion in assets, with branches and commercial banking offices spread across New Jersey, New York, Florida, Alabama, California, and Illinois.
