Co-branded credit card fintech Imprint lands $75m in Series B funding
New York-based fintech start-up Imprint, which provides co-branded credit cards for brands including Holiday Inn Club Vacations and Westgate Resorts, has raised $75 million in equity funding in a Series B round led by Ribbit Capital.
Imprint raises $75m in equity funding
Kleiner Perkins, which led the company’s $38 million Series A two years ago, has also participated in the latest round along with Moore Specialty Credit and Thrive Capital.
To date, Imprint has now raised around $128 million. Other notable backers include Stripe, Affirm and Allen & Co.
Founded in 2020, Imprint partners with global companies to “design, launch, and manage” bespoke co-branded credit card programmes. It claims to be able to launch new programmes in “as little as three months” and boost spend and customer loyalty by offering customisable rewards.
The company’s CEO and co-founder, Daragh Murphy, says the start-up is “the modern alternative to legacy banks in the co-branded credit card market”.
He adds that the new equity injection “further strengthens our balance sheet” as the company looks to accelerate its growth, with plans to launch new programmes “in multiple new verticals” over the next six months.
