SaaS fintech Earnix appoints Be’eri Mart as chief product officer
Isreali fintech Earnix has appointed its current head of banking, Be’eri Mart, as its new chief product officer.
Described as a “veteran of the financial services industry” with two decades of experience, Mart, who initially joined the fintech in August 2020, will now transition into his new role leading its product strategy in tandem with its banking initiatives.
Prior to Earnix, Mart served as vice president, general manager fraud line of business at the financial crime and compliance solutions provider, NICE Actimize – an experience that has attributed to his “experience developing and leading product management teams”.
Robin Gilthorpe the fintech’s chief executive officer, describes Mart as “well-suited to lead product strategy” and that his experience with AI technology puts him in “good stead” to meet the demands of its customers.
Mart’s appointment comes one short month after the fintech appointed “seasoned technology executive” Erez Barak as its chief technology officer, and two-and-a-half years after its $75 million pre-IPO round raised it to union status.
Based in Givatayim, the fintech services banks and insurers with its enterprise Software-as-a-Service (SaaS) platform, which directs product and pricing strategies with AI-enabled data.