Kasssh launches in the UK to enable consumers to pay for online purchases in cash
New online cash payment solution Kasssh has exited stealth and is now available to consumers and merchants in the UK.
Online checkout service Kasssh launches in UK
Amid rising concerns around the availability of cash acceptance, the new service seeks to enable consumers to pay for online purchases with cash.
Kasssh offers a new cash checkout option for online purchases. When selected, the consumer is given a barcode which must then be presented at a physical PayPoint store, of which there are currently around 28,000 locations across the UK. The consumer hands over the cash for their online purchase while the store scans the barcode, confirming that the transaction has been completed and signalling to the merchant to ship the goods.
The service seeks to bridge the gap between cash and the e-commerce market and promotes financial inclusion for unbanked and underserved consumers in the UK. Cash has long been recognised as an effective budgeting tool that isn’t as susceptible to the clutches of online fraud as electronic payments. Yet despite this, with more and more bank branches closing, the ability of consumers to access cash is becoming increasingly limited.
So much so that the UK’s Financial Conduct Authority (FCA) announced in August new protections for cash deposit and withdrawal services, in line with the concerns raised around access to cash by the UK parliament in its recent Cash Access Policy Statement and Finance Services and Markets Act 2023.
“By incorporating cash payments, we’re ensuring that more customers have the opportunity to enjoy the benefits of online shopping, no matter their payment preference,” explains Kasssh founder Piero Macari. “Kasssh is set to enhance the e-commerce landscape, making online shopping a more inclusive, flexible and secure experience.”
