Aussie SME challenger Judo Bank taps Backbase for its engagement banking platform
Australian challenger for small and medium-sized enterprises (SMEs), Judo Bank, has gone live with Backbase’s Engagement Banking Platform to enhance its digital customer experience.
Judo Bank partners Backbase for enhancing digital CX
Backbase’s platform helps banks by bringing together customer onboarding, servicing, loyalty and loan origination onto one single platform with the ability to plug into existing core banking systems “easily”.
By leveraging Backbase’s platform, Judo Bank aims to “create new digital experiences” for its SME business banking and term deposit customers, allow its relationship bankers to “dedicate more time to customers”, and enable monthly releases of additional features going forward.
“Through our partnership with Backbase, we have enhanced our high-tech, high-touch model, further empowering SME business owners with digital experiences related to their Judo portfolio,” comments Lisa Frazier, chief operating officer of Judo Bank.
“Partnering with Backbase enables us to deliver a superior digital experience to our customer base cost effectively with the build of the platform taking just on a year.”
Judo Bank was founded in 2016 and is based in Melbourne. On 1 November 2021, it became the first commercial bank to list on the Australian Stock Exchange (ASX) in 30 years.
