Citi launches new digital commercial banking platform
Citi Commercial Bank (CCB) has launched a new platform, CitiDirect Commercial Banking, to meet the needs of its clients.
Citi launches new digital commercial banking platform
The new platform brings all of Citi’s global products and services onto one digital platform, providing clients with a consolidated view across their cash, loans, trade, FX, servicing and onboarding relationships with Citi.
The bank adds that the new platform has been created “in close collaboration” with CCB clients, as a result of which it offers an “intuitive and seamless” digital experience.
Key features include access to data-driven insights to help in decision-making, management of day-to-day banking interactions in one place, opening digital accounts, requesting new products and services and extending the self-service functionality.
Mark Sugden, head of CitiDirect Commercial Banking and digital transformation, says: “Our new banking platform has been designed and built with a client-centric focus. The outcome is an innovative platform that responds to our clients’ complex needs and their expectations of a simple and intuitive digital banking experience.”
The platform is currently live in the US, with Citi claiming that two-thirds of its US clients are already using the platform. CCB plans to pilot the platform in H2 2023 in Hong Kong, Singapore, India and the UK.
