White paper: Building a business card program in today’s digital first landscape
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Digital transformation has become the buzz of the financial services industry ever since COVID-19 came on the scene.
For many financial institutions (FIs), the rapid transformation to a digital-first mentality greatly impacted technology prioritization and business objectives. Small to medium-sized businesses (SMBs) are seeing a profound effect from this digital acceleration causing them to rethink their payment processes. While they turn to FIs to help support their efforts, they are looking for efficient, simple options to meet their needs.
As emphasis on SMBs climbs, card programs can be a conduit to continued customer/member loyalty and growth for an FI. Read our free white paper to learn more about:
- The key points for selecting a digital card program platform.
- The top three attributes SMBs seek in card solutions.
- Identifying how a card program needs to be structured and creating criteria for technology partner evaluation.
The “Building a business card program in today’s digital first landscape” white paper is brought to you by Deserve
In a world where digital communication is increasingly prevalent, adopting a digital business card can give you an edge in making lasting professional connections. However, it’s essential to consider your target audience’s preferences and ensure that your digital card complements your overall personal or business branding strategy.