Financial health app VeraScore names Scott Waldron as new president
San Francisco-based start-up VeraScore, which helps consumers measure and manage their financial health, has appointed Scott Waldron as its new president.
VeraScore appoints Scott Waldron as president
Waldron brings more than two decades of leadership experience to his new role. He joins the company from Valassis (now Vericast), where he served as president and managing director. He was responsible for the global management of NCH, a Vericast company that provides solutions for redemption, settlement and analysis of promotional offers.
Prior to that, he served for over 13 years at Experian in various senior roles, including as executive vice president and as global managing director of fraud and identity management.
In his new role, Waldron has been tasked with leading VeraScore’s business development and customer acquisition strategies as the company looks to scale.
CEO Geff Woodward says Waldron’s financial industry experience “will aid in bolstering VeraScore’s expertise in order to supplement current and future investments”.
VeraScore operates an AI-led Software-as-a-Service (SaaS) platform to help American consumers keep on top of their financial health and allow lenders to “more accurately assess the true strength” of a borrower’s financial position. The start-up recently onboarded its first client, Frontier Wealth Strategies.
