Cartoon: Pac-Man, our friendly neobank
Pac-Man, our friendly neobank by Ian Foley
This new cartoon illustrates some of the daily threats faced by neobanks.
The acquisition of customers alone is expensive due to consumer inertia, the high price of digital marketing channels due to competition and compliance onboarding costs.
Research firm GLG estimates a typical neobank loses about $11 to $15 per consumer, which means finding new high-margin products and obtaining customer scale is an absolute must.
#neobanks, #fintechs, #pacman
You can find more of Ian’s cartoons here.
