US fintech for gamers Zytara signs payments partnership with i2c
Zytara, an upcoming digital bank for millennials and Gen Z, has partnered with technology vendor i2c.
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Zytara plans to launch in “early 2021”
The Californian fintech describes itself as the “world’s first digital bank for millennials, Gen Z gamers, and e-sports enthusiasts”.
It offers users a pending account, virtual and physical cards, and access to investing tools. Features it earmarks as “tailored to gamers” include limited-edition branded cards, automated payments for tournaments, and peer-to-peer (P2P) transfers.
Its payments technology deal with i2c follows Zytara’s launching of its own stablecoin, ZUSD.
The digital asset is redeemable for US dollars on a 1:1 basis, with Zytara hoping it enables users to “send and receive payments at the speed of the internet”.
“Zytara combines financial services and features in a way that gamers and esports enthusiasts can embrace as their own,” says Al Burgio, founder and CEO at Zytara.
“Our mission is to give them a unique set of tools that deliver financial support, inclusion and literacy.
“Our partnership with i2c will build on our foundations and help us achieve this on a global scale.”
Amir Wain, i2c CEO, hails Zytara’s “ground-breaking and globally ambitious initiative”. He adds that the firm is a “great example of the kind of innovation fintechs are bringing to life in 2021”.
The vendor signed a payments deal with another Californian firm in June last year, Credit Sesame. It also powers US challenger Branch.
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