Money management fintech Yatta emerges in Dublin
Yatta, a new financial management app from Dublin, is set to launch. The fintech is still in its early stages of development and will be looking for potential partnerships.
Yatta emerged from stealth mode earlier this month
The AI-powered solution is the brainchild of former Ignition Advice executives Alan Quinlan (chief executive officer) and Colm McLoughlin (chief commercial officer).
Quinlan also spent two and a half years as CEO of Ignition Wealth Ireland, while McLoughlin acted as managing director for Evolve Financial Planning for 14 years between 2003 and 2018.
Yatta says it is on a mission to help users “navigate the complexities of financial decision making”.
It offers connections to its tech via an integrative application programming interface (API), or through use as a white label platform.
It says it will help customers understand their relationship and patterns with money, so they have the “wisdom and confidence” to create financial health.
Yatta uses a “blend of open banking and AI” to visualise users’ short and long-term spending habits.
Research from the Open Up 2020 Challenge shows that 54% of people in the UK use money management apps regularly.
Customers have become more comfortable with managing their personal finance since the COVID-19 pandemic began.
The data shows that 36% of users are using money management apps more often since the start of 2020. 23% say that their trust of finance apps has increased over the same time period.
Interested parties can sign up to an email list to be notified of its launch.
Related: SEB combines personal and business finance to launch Unquo
