UK challenger Kale99 launches to provide digital banking with a CX twist
Kale99 has become the latest fintech with challenger bank ambitions in the UK, promising a digital offering based on customer experience (CX).
Kale99 offers three tiers of card at different price points
Founded in August, the fintech says it wants to be a new digital bank with a “closer look to the actual needs of the market”.
“Kale is one of the fastest growing plants known by humankind that needs just a bit of help to bloom properly,” the company writes.
“We think this is a conceptual approach that shows the resemblance between a kale and our potential customers.”
The fintech is offering an account and debit card as part of a basic package. Users who pay for higher tiers receive event tickets and access to “an innovative cash back programme”.
The fintech charges for access to its cards. The cheapest at €29, rising to €99 for a founder card. It offers its debit card and account free for the first year.
Kale99’s founder is Karl Friedhelm Göbel, an entrepreneur and angel investor. Prior to setting up the fintech, he spent four months as principal chief executive officer at Boston First Credit.
Göbel also worked at pensions and insurance firm Mongeral Aegon for eight years as a general manager.
Related: Challenger Envel plans “autonomous” banking with Autumn launch
