Longevity Card lands investment from Deep Knowledge Ventures
Longevity Card, a UK-based fintech, has landed an undisclosed investment from existing backer Deep Knowledge Ventures and a new, undisclosed early-stage ‘Deeptech’ fund.
Part of the long-term project Longevity Bank, Longevity Card is the fintech’s pilot product, set to launch in the UK and Europe in early Q4 2020 according to its CEO Sergey Balasanyan.
Users can earn ‘Longevity Points’ by tracking their daily activity and nutrition through the app
The fintech wants to target users of all ages, offering financial products designed to help them “remain high functioning” and “financially stable” throughout their lives.
The initial offering will include personal and business accounts for consumers across the UK and the European Economic Region (EEA), along with a marketplace offering discounts for healthy products and services from a selection of vendors.
Users can also earn ‘Longevity Points’ by tracking their daily activity and nutrition through the app, which the fintech will do through an artificial intelligence (AI) healthtech integration. They can then spend these on products within the marketplace ecosystem.
When FinTech Futures spoke to Longevity in January, the start-up was focusing on the “silver generation” – that is, those over 60.
“This product will make online and mobile banking experience easy and safe for the senior generation, raising trust to modern banking technology among 60+ aged people,” Balasanyan said.
The start-up has since broadened its horizons to target all age groups, whilst still keeping its healthtech focus.
“As increasing numbers of high-net-worth individuals (HWNI) and regular middle-class individuals age […] [companies need to] enhance and extend their clients’ health spans and wealth spans in equal measure,” said Longevity’s founder in January.
Read next: Challenger Longevity Bank positions itself for the silver generation
