Yandex launches two e-commerce platforms in Russia
Russian corporation Yandex has unleashed an online marketplace and e-commerce platform as it seeks to stay strong in the country.
Yandex is not limited to e-commerce
The marketplace, called Beru (“I’ll take it”), offers shoppers purchases from multiple categories on one platform. Meanwhile, Bringly brings cross-border shopping for consumers.
Yandex and Sberbank have been operating the Beru platform in beta since June 2018, fulfilling over 180,000 orders. Two weeks ago, Beru was officially launched to the Russian market, featuring over 1,000 retailers and 600 shopping categories from household appliances to cosmetics.
Bringly has just gone live and will house the site’s most popular goods in a Latvia-based warehouse to expedite shipping. For instance, it offers free delivery for all goods purchased from Turkey, China or Latvia.
“The Russian e-commerce market is still developing and has incredible potential for both domestic goods and cross-border sales,” says Maxim Grishakov, CEO of Yandex.Market.
These two new e-commerce platforms will be added to its comparison shopping platform Yandex.Market, which is doing well as it yielded 71% growth in Q3 2018 compared to 2017.
Yandex has moved on from 2000, when it launched its first group of services beyond search and search advertising.
In 2002 it officially launched Yandex.Market, offering books, films, cosmetics, footwear, clothing, stationery, and toys from 150 e-commerce sites. That platform now has 20 million monthly users.
In more recent news, Yandex likes a bit of variety.
Back in September it launched its public cloud platform, Yandex.Cloud, enabling companies to develop and support web apps and services.
While in July, Yandex.Money and asset management group FinEx jointly launched Yammi, a digital investment platform.
