Capital One makes smart purchase with Wikibuy
US-based Capital One has acquired shopping comparison engine Wikibuy as it continues to build up its digital offerings.
Launched in 2016, Wikibuy is a free, digital tool designed to help save money. No financial details about the deal have been disclosed.
“We believe that the consumers want intelligent, real-time banking tools that proactively anticipate and deliver on what consumers need,” says Joe Poellnitz, SVP of US Card at Capital One Financial. “With Wikibuy, we’ve acquired an innovative start-up that helps customers save time, money, and enables them to shop with confidence.”
This latest purchase follows on from earlier this year when Capital One acquired San Francisco-based digital identity start-up Confyrm as it sought to capture the market for consumer identity services.
In addition, Amazon was talking to JP Morgan Chase and Capital One about a checking account-like product.
Wikibuy has over a million members, that see cross-site price comparison in real time, and are also provided active coupon codes at checkout, as well as price drop alerts.
Austin (Texas) will continue to be home for Wikibuy, where it will continue to provide members with the same great, clear, and simple service they receive today.
I proposed this idea to Citibank multiple years ago through the progress awards competition called Citi coupon connect. I need to find if this was sold to capital one.